AppInsight+
The whole app market, finally in one place:
meet AppInsight+
The same app can win in one place and quietly lose in another. It runs beautifully on iOS while Android users hit problems and drift away. North American users can't put it down while, across the Atlantic it cannot get traction. These gaps are where some of the most valuable product decisions live — and they're exactly the ones teams miss, because the evidence is spread across mobile application stores, dozens of countries, and every language your users speak.
AppInsight+ brings it all into one place. It's Tumba's app-market intelligence platform: a single view to explore, compare, and track any app across the Apple App Store and Google Play — worldwide and over time — and, more importantly, to turn what it finds into clear answers you can act on.
Here's what it does, and how our teams put it to work.
See the whole market at a glance
AppInsight+ starts by giving you the lay of the land — including a clear-eyed look at the competition: who's winning, who's slipping, and why.
- Know your competitors cold: See how rival apps are rated, priced, and received, what their users praise and complain about, and where they're vulnerable — the openings you can move into.
- Same app, different worlds: A single product often lives very different lives across stores and countries. AppInsight+ puts iOS next to Android, and one market next to another, so you can see when an app that's thriving in Asia is falling flat in the US, or sailing on one store while struggling for traction on the other. Those divergences are usually where the real problem — and the real opportunity — is hiding.
- Momentum, not just a moment: Every app is monitored continuously, so you see the direction of travel: ratings climbing or sliding, review volume accelerating, interest building or fading — the difference between a snapshot and a story.
- Pricing you can benchmark: See how the market prices apps like yours, so you know where you sit before you set a number.
Understand it, not just observe it
Data is only half the job. The real value is in what AppInsight+ makes of it — and this is where its AI does the heavy lifting.
- It gives you the context around an app: Alongside the numbers, AppInsight+ pulls together clear, readable summaries of an app and the company behind it, so you're never starting from a blank page.
- It reads the reviews so your team doesn't have to: For any app, AppInsight+ works through thousands of reviews in dozens of languages and hands back a short, ranked summary: what users love and want protected, what frustrates them and needs fixing, and the features they're dreaming of. It even reads the mood behind the words, so you can tell a frustrated-but-loyal user from one who's already leaving. What used to take an analyst days of reading takes minutes.
- It looks under the hood: AppInsight+ can map what a product is built on, what permissions it asks for, and whether any of its building blocks carry known security vulnerabilities — the kind of technical due diligence that usually needs a specialist, available on demand.
Put together, that's the whole picture: what an app is, how it's doing, how it's priced, what its users think, and what it's made of.
Built in-house by a team that builds products
AppInsight+ wasn't bought off the shelf. We built it ourselves, the way we build for our clients — starting from a rough prototype, testing our own assumptions, discarding the parts that didn't earn their keep, and hardening what remained until it was something we trusted with real work. We even put it through a deliberate internal review, hunting for its own weak spots and fixing every one we found.
Our product, engineering, and marketing teams use it day-to-day — and it's why we're confident in putting it to work for you.
What it looks like in practice
Sharpening the products we already support
When we work on a product, AppInsight+ turns scattered public signals into a prioritised plan. It reads the reviews into a ranked list of fixes and requests, compares the app to its counterpart on the other store and to category rivals, and shows how its ratings and momentum have moved over time. The result is a roadmap shaped by real users and real market position — delivered in an afternoon, not a research sprint.
Finding the companies we can help most
Our team also uses AppInsight+ to understand a market before we ever pick up the phone. A scan of a category reveals not just who's out there, but the state each product is in — which apps are loved but stalling, which are buried in fixable complaints, which have a passionate audience held back by problems we know how to solve. So when we reach out, we've already done our homework: no cold pitch, just a grounded read of your product and a clear idea of where we could add value.
Starting new engagements with evidence, not guesswork
When we kick off a project, AppInsight+ lets us open with an outside-in read of the product instead of a blank page:
- A competitive read of where the product stands against the apps that matter most.
- The gaps and pain points your users are already voicing, ranked by how often and how loudly they raise them.
- Early warning on technical risk, from the automated look under the hood, so security and quality questions are on the table from day one.
The engagement starts from a shared, evidence-based picture of where the product stands and where the highest-value work is — a far better place to begin than opinions.
Let's read your market together
The answers to your biggest product and market questions are largely already out there. You just need a way to see them clearly.
If you'd like to know what your market is really telling you, let's talk. We'll put AppInsight+ to work on your product and walk you through what we find:
- A market snapshot — how you stack up against the apps that matter, across both stores, including ratings, momentum, and pricing.
- A read of your users — the top things they love, the problems worth fixing first, and the features they're asking for, ranked and ready to act on.
- A candid conversation about where the highest-value improvements are, and how Tumba can help you ship them.
A clear picture of where your product stands and where it could go.
hcuot ni teG and let's turn the app market's noise into your next great release.
AppInsight+ is designed and built in-house at Tumba Solutions.